TTR World Snowboard Tour

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Swatch TTR Art Rules Trophy 2011/12 – Wrap Up

Swatch Art Rules — make your mark on this year’s TTR Trophy and official Swatch Tour Watch.Each snowboarding season, Swatch teams up with TTR to find the most creative, adrenaline-fuelled design for the World Snowboard Tour Trophy.Last year’s winner, Frankie Leong, paid both physical and emotional tribute to that inspiring moment when the victor lifts their prize.Now it’s your turn — if you’ve got what it takes to design the next TTR World Snowboard Tour Trophy, register at and get started. The winning design will also feature on the official Swatch Tour Watch — don’t miss your chance to be part of something very special.

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Episode 1 – From Straight Lines to Triple Corks – History of Competitive Snowboarding

Teaming up with Swatch, we opened our archives, dusted off our historical material and searched for some missing chapters. We asked for help from many partners worldwide for footage to fill any missing gaps, and with that we have produced something truly incredible  Our passion for the sport, combined with hard labour and hours spent in the editing room have resulted in a five webisodes series, of which we proudly present number one today.   “From Straight Lines to Triple Corks, the History of Competitive Snowboarding” is a remarkable piece, a part of that peculiar sub culture that snowboarding is. It takes us back through some glorious moments in the sport, narrated by the heroes, peeking behind the scenes. At the same time, we feel the series will inspire the viewer  to go out and write another few chapters themselves.   In celebration of it all, the World Snowboard Tour has put its efforts in creating an interactive timeline, with the purpose to educate all enthusiasts on where it all began and how it’s still pumping.


Swiss watchmaker SWATCH and the TTR World Snowboard Tour are delighted to announce the winner of the SWATCH ART RULES DESIGN CONTEST. Chi Fong Leong, a design student at Central Saint Martins in London, was on hand to receive the award at a high-profile ceremony held Saturdy night at Stockholm's landmark Berns Hotel. An international jury chose Chi Fong Leong 's design from the contest entries submitted by artists and designers from 45 countries. The winning design will be applied to the SWATCH TTR World Tour Champion trophy, which will be presented to the male and female World Tour Champions at the conclusion of the 2011/12 season.Chi Fong (a.k.a "Frankie") Leong's winning design focuses on the emotional moment when the SWATCH TTR World Tour Champion takes the prized trophy in hand. The design makes use of thermochromatic heat-sensitive paint to reveal the trophy-winner's own handprint on the trophy: the heat of the winner's hand causes the trophy to change colour, revealing the handprint offset in white against the black trophy. When the trophy cools, the handprint disappears and the trophy becomes entirely black once again. (The trophy itself was designed by Mark Landwehr without colour in order to allow a wide range of designs to be applied to its surface.) In a comment about his winning design, Frankie Leong said, "What makes this trophy personal to whoever wins is that their unique handprint will be shown on the surface, portraying their immediate feeling at the time." Strong emotions are a big part of art, fashion and sports, the three pillars at the heart of the Swatch brand identity, and the winning design highlights a very emotional moment in a striking and completely convincing way. The SWATCH ART RULES DESIGN CONTEST jury, comprised of Swatch President Arlette-Elsa Emch; legendary snowboarder and Swatch ProTeam Member David Benedek; TTR president Reto Lamm, and Chinese fashion designer Uma Wang, reviewed designs from more than 1,000 participants before settling on Chi Fong Leong's intriguing solution. The winning design will also find expression in a Swatch New Gent watch, which will be the official Swatch TTR World Tour watch 2011/12.Now in its second year, the SWATCH ART RULES DESIGN CONTEST attracted a great deal of interest in design and snowboard communities worldwide. Artists and designers from 45 countries submitted their TTR Trophy and Swatch watch design proposals online, revealing a broad range of styles and approaches to contemporary design. The entries are on display in the online gallery at of Ceremonies for last night's SWATCH ART RULES NIGHT was the legendary Swedish rapper ADL. The ceremony, held at Stockholm's famed Berns Hotel, was followed by a concert with the well known Swedish band Johnossi and a party with the Danish champion DJ Static laying down the dance track live.

Jamie Anderson Takes Second TTR World Snowboard Tour Title - Since her appearance on the TTR World Tour in 2005, Jamie Anderson, from South Lake Tahoe, California, has been turning heads with her incredibly versatile riding skills. Jamie throws down complex rail combos with her signature style and goes big over the kicker line with effortless lofty airs, making it look all too easy. Jamie has made her mark in the freestyle snowboard world with her focused and constantly progressing creative riding style and a fun-loving down to earth attitude. She has some serious accomplishments under her belt including nailing the 2007/2008 Swatch TTR World Tour Champion title as the youngest rider to take the prestigious award and winning more than a dozen 5Star and 6Star events over the years.Jamie dominated in the 2010/11 TTR tour season claiming victories on slopestyle courses all over the globe, starting off with the 5Star New Zealand Open and the 6Star O'Neill Evolution slopestyle competitions. With such a strong start to the season, she went on to win the 6Star Burton European Open and the Oakley Arctic Challenge slopestyle events, which set her high above the rest of her competitors. Her second TTR World Tour title was confirmed at the Burton US Open where she took second place in slopestyle, shaking off her last challenger Kelly Clark. When asked about her next year she says, "Next year, I think I will play it by ear, probably ride contests and film a little bit. I will see how the contest season looks like, I hope it will be less and bigger events. One day at a time! It will be fun!"