TTR World Snowboard Tour

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Swatch TTR Art Rules Contest 2011 – The Winning Trophy Design

Swiss watchmaker SWATCH and the TTR World Snowboard Tour are delighted to announce the winner of the SWATCH ART RULES DESIGN CONTEST. Chi Fong Leong, a design student at Central Saint Martins in London, was on hand to receive the award at a high-profile ceremony held Saturdy night at Stockholm’s landmark Berns Hotel. An international jury chose Chi Fong Leong ‘s design from the contest entries submitted by artists and designers from 45 countries. The winning design will be applied to the SWATCH TTR World Tour Champion trophy, which will be presented to the male and female World Tour Champions at the conclusion of the 2011/12 season.Strong emotions are a big part of art, fashion and sports, the three pillars at the heart of the Swatch brand identity, and the winning design highlights a very emotional moment in a striking and completely convincing way. The SWATCH ART RULES DESIGN CONTEST jury, comprised of Swatch President Arlette-Elsa Emch; legendary snowboarder and Swatch ProTeam Member David Benedek; TTR president Reto Lamm, and Chinese fashion designer Uma Wang, reviewed designs from more than 1,000 participants before settling on Chi Fong Leong’s intriguing solution. The winning design will also find expression in a Swatch New Gent watch, which will be the official Swatch TTR World Tour watch 2011/12.

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Episode 3 – From Straight Lines to Triple Corks – History of Competitive Snowboarding

For competitive snowboarding, 2013 has been a year for reminiscing and good times; from legends’ sessions at O’Neill Evolution and the historical 20th Anniversary of Air&Style, to a genuine retro look and feel etched all over the Burton European and US Open.  We also saw legends like Gian Simmen saying goodbye to the competition scene and moving on to new chapters in their lives.   Why have we felt so nostalgic this season? It might have something to do with the insane amount of progression the sport is currently witnessing; but we would like to stop for a minute, catch our breath and take five from concerning ourselves with the future and dive deeper into the marvellous tale of snowboarding. It’s a rich narrative, filled with some illustrious characters, such as Tom Sims and Jake Burton who wrote and starred on the first pages. It moves on, with adventurers and immortal heroes like Craig Kelly, Terje Haakonsen and Shaun White. And the story does not end there…

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http://www.ttrworldtour.com: Drew Stevenson and Reto Lamm at Swatch Headquarters, Tokyo for signing session with David Benedek, and Terje Haakonsen ahead of TTR Nissan X-Trail Jam. Reto speaks of "Fresh" faces alongside big names for event: Torstein Horgmo, Kevin Pearce, Danny Davis, Mikkel Bang, Travis Rice.

Episode 1 – From Straight Lines to Triple Corks – History of Competitive Snowboarding

Teaming up with Swatch, we opened our archives, dusted off our historical material and searched for some missing chapters. We asked for help from many partners worldwide for footage to fill any missing gaps, and with that we have produced something truly incredible  Our passion for the sport, combined with hard labour and hours spent in the editing room have resulted in a five webisodes series, of which we proudly present number one today.   “From Straight Lines to Triple Corks, the History of Competitive Snowboarding” is a remarkable piece, a part of that peculiar sub culture that snowboarding is. It takes us back through some glorious moments in the sport, narrated by the heroes, peeking behind the scenes. At the same time, we feel the series will inspire the viewer  to go out and write another few chapters themselves.   In celebration of it all, the World Snowboard Tour has put its efforts in creating an interactive timeline, with the purpose to educate all enthusiasts on where it all began and how it’s still pumping.