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‪Swatch TTR Art Rules – The Night‬

That was the 2012 Swatch TTR Art Rules night in Los Angeles, California.
Out of hundreds of cool designs it came down to the “Scream of Victory”, becoming next years’ design of the TTR trophy.

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Episode 1 – From Straight Lines to Triple Corks – History of Competitive Snowboarding

Teaming up with Swatch, we opened our archives, dusted off our historical material and searched for some missing chapters. We asked for help from many partners worldwide for footage to fill any missing gaps, and with that we have produced something truly incredible  Our passion for the sport, combined with hard labour and hours spent in the editing room have resulted in a five webisodes series, of which we proudly present number one today.   “From Straight Lines to Triple Corks, the History of Competitive Snowboarding” is a remarkable piece, a part of that peculiar sub culture that snowboarding is. It takes us back through some glorious moments in the sport, narrated by the heroes, peeking behind the scenes. At the same time, we feel the series will inspire the viewer  to go out and write another few chapters themselves.   In celebration of it all, the World Snowboard Tour has put its efforts in creating an interactive timeline, with the purpose to educate all enthusiasts on where it all began and how it’s still pumping.

Swatch TTR World Snowboard Tour 2010/11 Season Highlights

Peetu Piiroinen (FIN) and Jamie Anderson (USA) were officially crowned the 2010/11 Swatch TTR World Tour Champions at the 29th annual 6Star Burton US Open today. After their amazing performances throughout this 10-month long season, they were each rewarded with the TTR Champion trophies and $50,000 USD along with the glory of both becoming multiple TTR World Tour title-holders. Peetu and Jamie are no strangers to the TTR podium. This is Jamie's second TTR World Tour title and Peetu has made history once again earning a remarkable third consecutive TTR title. The Burton US Open is the last major stop of the 2010/11 TTR World Tour season and played host to the official Swatch TTR World Tour awards ceremony at the close of the event.This season, Peetu competed on three different continents and did not discriminate when choosing what types of events to attend. Peetu does it all and does it all well. He began this season in Asia at the 6Star Shaun White Oakley Air & Style in Beijing, China where he placed fifth in the big air competition. From Asia, he moved on to Europe where he took fourth place at the 6Star O'Neill Evolution halfpipe in Davos, Switzerland. Peetu found himself back on the podium when he took down the 6Star Burton European Open halfpipe title and placed second in slopestyle. And, at the 6Star Billabong Air & Style in Innsbruck, Austria, Peetu took another second place. Just one week later, he won the 6Star Nike 6.0 Air & Style in Munich, Germany, which was the result that ended up clinching his TTR World Tour title for the 2010/11 season.Jamie dominated in the 2010/11 season claiming victories on slopestyle courses all over the globe, starting off with the 5Star New Zealand Open and the 6Star O'Neill Evolution slopestyle competitions. She went on to win the 6Star Burton European Open and the Oakley Arctic Challenge slopestyle events, which set her high above the rest of her competitors. Her second TTR World Tour title was confirmed at the Burton US Open where she took second place in slopestyle.

SWATCH AND TTR CELEBRATE ART RULES DESIGN CONTEST WINNER

Swiss watchmaker SWATCH and the TTR World Snowboard Tour are delighted to announce the winner of the SWATCH ART RULES DESIGN CONTEST. Chi Fong Leong, a design student at Central Saint Martins in London, was on hand to receive the award at a high-profile ceremony held Saturdy night at Stockholm's landmark Berns Hotel. An international jury chose Chi Fong Leong 's design from the contest entries submitted by artists and designers from 45 countries. The winning design will be applied to the SWATCH TTR World Tour Champion trophy, which will be presented to the male and female World Tour Champions at the conclusion of the 2011/12 season.Chi Fong (a.k.a "Frankie") Leong's winning design focuses on the emotional moment when the SWATCH TTR World Tour Champion takes the prized trophy in hand. The design makes use of thermochromatic heat-sensitive paint to reveal the trophy-winner's own handprint on the trophy: the heat of the winner's hand causes the trophy to change colour, revealing the handprint offset in white against the black trophy. When the trophy cools, the handprint disappears and the trophy becomes entirely black once again. (The trophy itself was designed by Mark Landwehr without colour in order to allow a wide range of designs to be applied to its surface.) In a comment about his winning design, Frankie Leong said, "What makes this trophy personal to whoever wins is that their unique handprint will be shown on the surface, portraying their immediate feeling at the time." Strong emotions are a big part of art, fashion and sports, the three pillars at the heart of the Swatch brand identity, and the winning design highlights a very emotional moment in a striking and completely convincing way. The SWATCH ART RULES DESIGN CONTEST jury, comprised of Swatch President Arlette-Elsa Emch; legendary snowboarder and Swatch ProTeam Member David Benedek; TTR president Reto Lamm, and Chinese fashion designer Uma Wang, reviewed designs from more than 1,000 participants before settling on Chi Fong Leong's intriguing solution. The winning design will also find expression in a Swatch New Gent watch, which will be the official Swatch TTR World Tour watch 2011/12.Now in its second year, the SWATCH ART RULES DESIGN CONTEST attracted a great deal of interest in design and snowboard communities worldwide. Artists and designers from 45 countries submitted their TTR Trophy and Swatch watch design proposals online, revealing a broad range of styles and approaches to contemporary design. The entries are on display in the online gallery at www.artrules.swatch.com.Master of Ceremonies for last night's SWATCH ART RULES NIGHT was the legendary Swedish rapper ADL. The ceremony, held at Stockholm's famed Berns Hotel, was followed by a concert with the well known Swedish band Johnossi and a party with the Danish champion DJ Static laying down the dance track live.