Whiteout Magazine started out in 2004 with only 50 pages and a small print run of 3’500. The Swiss kids and industry quickly rallied behind the project and since then, we’ve produced 13 magazines and a photo issue.
Whiteout is now printed in two languages with 120 pages and a circulation of 16’000 magazines. The focus is on the Swiss Snowboard scene and the goal is to push the young Swiss talent, while giving the many Swiss pros the attention they deserve. We put special emphasis on print quality, progressive photography and creative design, while delivering everything you’d expect from a quality snowboard mag — exclusive interviews, travel stories, event reports, trick specials and a huge gallery, as well as music and art from the snowboard scene.