Burton Snowboards, the world’s first snowboarding factory, is a rider-driven company solely dedicated to creating the best snowboarding equipment on the planet. Burton’s passion is snowboarding is evident by their commitment to involve riders in every step of the product development process. Headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton has lead the snowboard industry for 28 years.

By supporting a Global Team of the world’s top riders, Burton Snowboards has fuelled the growth of snowboarding worldwide. Their support and development of successful programs like Learn to Ride (LTR), Chill Foundation, Free the Snow and the Open Championships has also contributed to snowboarding’s tremendous growth and exposure over the years. Jake Burton, founder and owner of Burton Snowboards, has dedicated the past 28 years of his life to snowboarding.

In 1977, Jake founded Burton Snowboards in South Londonderry, Vermont. Through the years, he’s played a vital role in transitioning snowboarding from a backyard hobby to a world-class sport. Deemed the “Pioneer of Snowboarding”, Jake just sees himself as someone who loves to ride. When it’s all said and done, everything we do at Burton orbits around riders. Our product development process begins, ends and begins again with riders. We never stop innovating. We never stop creating. And we never stop listening to snowboarders.