Swatch and the TTR World Snowboard Tour are proud to present the winning design of the Swatch TTR Trophy Art Rules Design Contest. The beautiful and stylish design by Axelle Dorado from Switzerland was revealed at a elegant gala night in Barcelona, Spain. It will become the 2010/11 Swatch TTR Tour Champion trophy, representing the most coveted award in the snowboarding world. In addition a matching Swatch TTR wristwatch will be produced and distributed worldwide. In February 2010, Swatch and TTR initiated the Art Rules project celebrating the connection between sports, art and youth culture. A global web based art contest was launched to give the white trophy crafted by the renowned German Coarse artist Mark Landwehr a graphic design. Over 1700 people from all over the world entered the competition. In early May, a delegation of judges met in London for the difficult task of selecting one show stopping design to colour the Oscar of snowboarding. The jury consisted of the Swatch president Arlette Elsa-Emch, the legendary snowboarder and co-founder of the TTR Tour Terje Haakonsen, the president of the TTR Board of Directors Reto Lamm, the “Coarse” toy artist Mark Landwehr, and Pascal Johansen, the founder of Illustrative Berlin. The one design that stood out above the others due to its simplicity and controversial idea was that of Axelle Dorado from Lausanne, Switzerland. During the award ceremony, Arlette Elsa-Emch explained that the jury had particularly liked the lipstick mark idea because it represents the champion kissing his/her trophy after winning. Axelle was awarded with a two-week creative vacation to the EXPO Shanghai, including transportation and accommodation costs plus pocket money for two. Mark Landwehrs Coarse statue with its brand new design will symbolise the creative and progressive element of the Swatch TTR World Snowboard Tour and the journey of the worlds best snowboarders pushing the progress of the sport. The adventure begins on the end of June 2010 with the first 5Star contest in Canada, so get ready for another exciting season.