TTR World Snowboard Tour

Meet The Team

General Manager, Alex Doerr
Alex is the General Manager of TTR Pro Snowboarding, the governing organization of the World Snowboard Tour. He first started working for the TTR Pro Snowboarding as Rankings Manager back in 2003. Alex developed and introduced the first TTR World Ranking System and has since managed the ranking system and our information systems. In his current position, he oversees all activities of the organization and coordinates the strategic planning and finances of TTR. “I consider working for the TTR a great opportunity to give something back and help to keep the spirit and lifestyle of snowboarding alive.“Drawn into the “behind the scene” of snowboarding Alex started working for the ISF as World Rankings Manager in 2000. Through this position he became involved in many different aspects of the sport, from successfully building a national association in Germany to writing rule books, judging, designing points systems and sports information solutions, as well as the day-to-day business of managing events and sports bodies on national and international level.A man truly dedicated to the progression of the sport and with such an extensive insight in the complexities of competitive snowboarding, Alex leads the organization with a stern grip, yet always has a smile on his face and makes sure everyone gets heard. Alex himself started snowboarding in the late eighties as an alternative to skateboarding in the wintertime. He is a Big Mountain rider and is always motivated by the chase of fresh powder and first tracks.

 

Global Tour Director, Fabia Laura Grüebler
Once co-owner of Misschief Films, Fabia was the producer of, Ro Sham Bo, the best-selling female snowboard movie of all time. After working for some of the biggest brands in snowboarding such as Camp Of Champions, Zimtstern, Pirates Movie Productions and Transworld TTR Pro Snowboarding knew that Fabia would be a perfect fit as the Global Tour Director. Her vast network of contacts, industry knowledge and creativity made her immediately indispensable. Her sparkling personality means that Fabia is never without a smile – brightening every office she graces. She’s a pleasure to work with and will always go above and beyond to help anyone out.

 

Marketing & Partnerships Manager, Jack Reeves
Jack Reeves joined the TTR Pro Snowboarding in 2008 as Online Marketing Assistant and quickly ascended the ranks to become the Marketing and Partnerships Manager for the 2011/12 season. He is a technical genius and is constantly exploring new ways of bringing TTR to the people. Now in his new role Jack manages TTR’s marketing, partnerships, website, online video distribution, social media and promotions.Jacks background is in Marketing and Design and after a stint as a Graphic Designer, Freelance Web Designer and a professional vagabond he decided to settle down doing a job that took the best bits of each. Thanks to his knowledge of computers, marketing and design Jack makes sure the the World Snowboarding Tour runs smoothly and the stories get seen and heard by the biggest audience possible.

 

Communication Manager, Danielle Reiff-Jongerius
Danielle started her career in the board sports industry working for O’Neill, where she spent three years as European PR coordinator, managing and servicing O’Neill’s european distributors and international PR for worldwide Surf and Snowboard Events. In 2008 she became the online project manager for quattro media, leading the development of internet distribution channels of action sports videos. In 2010 Danielle started as an independent PR consultant, serving clients in fashion, wintersports tourism and actionsports industries before becoming part of TTR Pro Snowboarding team. She has a bachelor degree in International Marketing and sports rights. Originally from Utrecht, the Netherlands, she has been residing in Munich since 2008.

 

Event & Rankings Coordinator, Alexander Seichter
Alex or Ali as we call him, became a part of the TTR family in November 2009. He discovered his passion for snowboarding in 1997 at the age of 14 while growing up in a small town near New-Ulm, Bavaria. Since then it has been his dream to combine work with his passion. He began studying Sport Science at The German Sport University Cologne in 2005, where he specialized in Media & Communication and Sport Informatics.With his job as Event and Rankings coordinator he is involved in all aspects of coordinating the relationship between TTR Pro Snowboarding and the events on the World Snowboard Tour. He works closely with both the Tour Manager and the Rankings Manager.

 

Social Media & Sponsorships Manager, Moritz Born
Moritz Born joined TTR Pro Snowboarding in November 2010, after finishing college and wanting to work in the snowboard industry. As Social Media and Sponsorships Manager he makes sure the World Snowboard Tour is well communicated through the social media channels and website and manages sponsorships and collaborations with the brands supporting the World Snowboard Tour. Moritz grew up in Germany until he moved to the US to attend High School and College in the snowy state of Vermont. He studied marketing and international business before returning to Germany in May 2010 out of an urge to be near the European Alps.

 

PR Manager North America, Robin Macdonald
Robin joined TTR Pro Snowboarding in the summer of 2012 as the North American PR Manager. Growing up in Vancouver, BC, snowboarding was part of his life early on. After finishing his Cinematography and Business administration studies, he was soon able to contribute to many industry publications, including ESPN. At the age of 18 he moved to Whistler where, in between the many trips he takes each season, he is still based today. Robin has a great insight on the North American snowboarding community and is a great addition to the TTR team.

 

President, Reto Lamm
Reto Lamm has been involved with the TTR movement since day one and is a co-founder of the organization. He was Coordinator of the Nissan X-Trail Jam in Tokyo and has, since TTR Pro Snowboarding’s foundation, fulfilled the post as President of the World Snowboard Tour. Reto started snowboarding in 1985 and made a living as professional snowboarder from 1991-2000. Among his career highlights are the ISF World Cup win in Halfpipe Overall in 1991, Swiss Champion Title in the Halfpipe in 1993, winner of the first ever Air & Style and a second place at the World Championships 1995 in Davos. He has had parts in several snowboard films. In 2001, Reto started to become involved in the media and marketing industry, and since 2002, he has served as digital manager at Bogner Marketing and was in charge of media design for the Wynn Casino Marquee on the Las Vegas Strip in 2005. “I support the idea of the global snowboard community and make sure our sport keeps its original roots. We need to make sure we can present snowboarding as it is to the mainstream media and give riders a chance to live the snowboard life.” Reto comments on his role with the World Snowboard Tour.

 

Vice President, Liam Griffin
Originally from Eastern Canada, now living in Vermont, Liam has over 15 years of industry experience and has worked on some of the biggest events in the sport. As the Global Events Director for Burton Snowboards, he oversaw the Burton Global Open Series, producing events in New Zealand, Australia, Japan, Canada, Europe and the USA, and developed original events like the Burton AM Series, the Abominable Snow Jam and Burton’s Big Air in Beijing.  Over the past decade he helped create some of the most innovative, entertaining, and relevant events in the world, while always staying true to the sport and the riders.Now working as an independent events consultant, he continues to hold his seat on the TTR Pro Snowboarding Board of Directors and serves as the Vice President of the organization.  His unwavering commitment to snowboarders and snowboarding keeps him focused on the progression of the sport, the riders and competition.

 

Executive Board Member & Chairperson, Maria McNulty
Maria has been involved with the snowboarding scene since 1990 and has over 15 years experience running events, including serving as the Events and Entertainment Director at Burton Snowboards, where she oversaw the Burton Global Open Series. She also worked as the Venue Producer for snowboarding at the 2002 Olympics in Salt Lake City. In her early career Maria co-founded the Utah Snowboard Association, dedicated to opening resorts to snowboarding in the state of Utah and worked as a snowboard judge for the FIS and ISF. She also sat on the ISF Tech Commission. This lead to Maria’s involvement with the launch of the International Judges Commission, an organization dedicated to the education of international snowboard judges, where she served as its president.Maria is currently the President of M3 Events and Entertainment, where she consults companies on youth marketing, specifically event and entertainment properties. Trained as a lawyer Maria is always alert to make sure the TTR endeavors stay within the law, but her skills and knowledge extend far beyond the legal realm. Maria has been on the TTR’s Board since 2003 and now sits on TTR’s Executive Board, where she helps oversee the strategic planning and operations of the organization, and serves as the North American Representative.

 

Executive Board Member, Sponsorships & Licensing, Hannes Schönegger
Hannes Schoenegger helped launch TTR Pro Snowboarding in 2001 and sits on the TTR Board of Directors since day one. He is also Member of the Executive Board, where he helps oversee strategic matters and operations of the association with a focus on sponsorships, partnerships and finance.Hannes has been involved with the Snowboarding scene since 1993 and after organizing various music projects and live concerts, he joined Andrew Hourmont and Helmut Lunner as a Partner at BlueWings, the Organizer of Air & Style. There he was mainly responsible for Marketing, Sponsorships and TV. He also started the Red Bull Air & Water events – a summer event series held in 15 countries all over Europe from 1994 to 1999 and is the co-founder of a Swiss fashion brand called QWSTION.

 

Board Member, Dagfrid Forberg
Dagfrid is based out of Oslo, Norway and is the CEO of the Norwegian Snowboard Association where she’s been since 2004. She serves on the Board of Directors for TTR as well as the board of the World Snowboard Championships 2012. Riding since 1994 and working as a snowboard instructor and coach, she entered the event organizing field at The Arctic Challenge in Tromsø and Lofoten 2004 and 2005. At the Norwegian Snowboard Association Dagfrid works on daily management, marketing, finance and strategic development.Dagfrid is focused on the development of international competitive snowboarding. In 2011 she joined the FIS strategic task force, that was established to investigate the possibilities for a joint Olympic qualification system based on a collaboration between FIS and TTR. With the goal to create a stronger independent and less fragmented competitive snowboard environment, Dagfrid is working on the strategic side of developing the World Snowboard Tour.

 

Board Member, Andrew Hourmont
Andrew Hourmont is the inventor of the Air & Style concept and founder of the Air & Style Company. As an integral part of paving the way for competitive snowboarding he has been a member of the TTR Board of Directors since the very beginning. He started off his winter sports career as member of the British national ski team.In the 80’s and 90’s he worked as manager of the Burton snowboard team and as a sports photographer with a special focus on snowboarding.From there it did not take very long until the first Air & Style contest was held in 1994 at the Bergisel Stadium of Innsbruck, Austria. As a successful event model the Air & Style concept has grown and is carried on until today returning to Innsbruck in 2008 after some years in Seefeld, Austria and Munich, Germany. Andrew is still active as Managing Director of the Air & Style Company and is planning a Tour with several stops in different countries.

 

Board Member, Dirk Loesch
Dirk lives in Munich, Germany. He is running his own communications firm, offering corporate communications and consumer PR services to some of the most respected companies and brands. Currently he serves on the Board of Directors for TTR focussing on strategy development and communications. He started snowboarding very late, at the age of 35, which most likely makes him the worst snowboarder ever serving on the board of TTR. His aim is to promote this wonderful sport and to bring back governance of the sport to the snowboarding community.

 

Board Member, Lee Gregory Johnson
Greg lives in Vail, Colorado where he has been snowboarding for 25 years. During that time period he has been immersed in snowboard competitions in judging, Head Judging, Technical Supervision, as well as being a Competition Director for 23 years. He has been involved in close to a thousand events from regional series to international events including the Olympics, and has watched the progression of the sport of freestyle snowboarding evolve.He takes pride in all the events he has been associated with especially establishing the Session event in Vail as well as assisting Burton with their Global Open Series.  Currently he serves on the Board of Directors for TTR as well as help initiate new and creative snowboard events.  He affirms: “Being part of the history and helping the sport of snowboarding grow as well as developing fair rules in judging and competition formats has been my primary motivation….It has been a pleasure to be involved with snowboarding and its rich legacy of riders.”

 

Board Member, Marian Kaeding
As the European Marketing Director for Burton Europe, Marian oversees all European marketing aspects for the Burton, Red & Anon brands. Previously, Marian had been Marketing and Sales Director for Forum, Special Blend and Foursquare at Burton Sportartikel GmbH for five years when the brands were merged with Burton Corp. During that time he was very successful in building these brands to become major players within the industry. He will now be able to contribute his marketing expertise as a Board Member of the TTR.

 

Board Member & Womens Rider Representative, Tricia Byrnes
Tricia has been making a name for herself since the early 90’s. She has competed at countless Winter X Games over the span of her pro career and has made herself a living legend within the snowboard industry. After ending her career as pro snowboarder, the 2002 Olympian now keeps herself busy as commentator and webcast producer. Continuing her commitment to the snowboarding scene, Tricia also serves as Board Member and Women’s Rider Representative.

 

Board Member & Mens Rider Representative, Chas Guldemond
Originally from Laconia, New Hampshire and now living in Reno/Tahoe, NV, Chas or “Chuck G” has been snowboarding for 16 years. A well-respected pro snowboarder who has won countless events on the World Snowboard Tour recently also managed to become TTR Slopestyle World Champion at the World Championships of Snowboarding in Oslo 2012. Through his dedication and passion for snowboarding, he founded the organisation We Are Snowboarding – together with some of the most elite snowboarders in the world – in order to unite the riders. This strong commitment to the snowboarding sport makes him the perfect addition to the TTR Team as Board Member and Men’s Rider Representative.
Rankings